New Classic Skin · Investor & Retail Partner Brief · Confidential

A $2M/year niche just proved itself on Shark Tank.
Now watch a professional take it.

Japanese persimmon tannin neutralizes 2-Nonenal — the aging-related odor ordinary soap cannot remove. One clinical-styled competitor has done $8.7M proving Americans will pay for the solution. New Classic Skin is the luxury, refillable, full-regimen brand the category has been waiting for — built by an operator who ran $90M in manufacturing for Revlon, CoverGirl, and Maybelline.

Partner With Us

Trust Zora LLC · 2026

Refilling the New Classic milk glass bottle from a recyclable pouch
The Refill Ritual · One Bottle, Kept Forever
The Opportunity

Real science. Proven demand.
No luxury player.

2-Nonenal was identified in dermatological research in 2001 and validated by Japan's largest beauty companies. It is not water-soluble — regular cleansing cannot remove it. Persimmon tannin (kakishibu) neutralizes it, and Japan has built an entire "etiquette care" category on that chemistry, from soaps to daily supplements. In America, the category barely exists — and where it exists, it isn't beautiful.

117MAmericans over 45 — the category's addressable base, growing yearly
$8.7Mlifetime sales by the single clinical competitor — with utilitarian packaging
~0luxury, refillable, or full-regimen offerings in the US category today
1,000 yrsof Japanese kakishibu tradition behind the hero ingredient
Market Validation — the competitor did our homework

Shark Tank proved the demand.
And exposed the gap.

Who
Mirai Clinical (Shark Tank S16) — persimmon soap for nonenal. $8.7M lifetime, ~$2–3M/yr, 100% online.
Their economics
Flagship bar: $1.85 COGS (shipped finished from Japan) → $18–20 retail. 53% of revenue from one SKU. Ads target women 60+, ROAS 2.5.
What the sharks said
They doubted Americans know they have the problem — a positioning gap, not a product gap. Post-show site traffic jumped 100× : when people hear about nonenal, they convert.
What they didn't build
No luxury cue, no refill system, no facial/moisturizer regimen, no oral or supplement line, no giftability, Japan-dependent supply chain.
Our read
The category converts on education and dies on embarrassment. Sell dignity instead of deficiency, and the ceiling moves from $3M to prestige-brand territory.

The rest of the field: Asayu Japan imports artisan soap bars at small scale with no owned formulation; assorted Amazon Japanese imports ($10–18) have zero brand and zero education; and Japan's majors — who proved the category at scale, DHC's oral supplement included — have made no serious US luxury play. The window is open, and it won't stay open.

1 · Luxury & dignity

Everyone sells the problem; nobody sells the beautiful solution. “Aesop meets onsen meets your grandmother's vanity” is unoccupied ground.

2 · The refillable system

No one in the category has one. Recurring revenue, sustainability, and the reason $34 feels like an investment.

3 · A full regimen

Mirai stops at wash-off body care. Face, moisturizer, oral, supplement — whole-routine capture at 3–4× LTV.

4 · Giftability

“Old person smell soap” is an insult in a box. “New Classic Skin, in a linen gift set” is a love letter. Mother's Day is this category's Super Bowl and nobody has claimed it.

5 · Manufacturing sophistication

Mirai ships finished bars from Japan — COGS drag, supply fragility. A Schwan-caliber operator with Korean ODM infrastructure wins on unit economics and iteration speed.

6 · The 40–60 customer

Mirai targets 60+. The bigger prize is the 45-year-old buying preventively for herself and lovingly for her parents. Two shoppers, one cart.

In one sentence: Mirai proved Americans will pay $18 for a soap that solves nonenal; New Classic Skin is what the category looks like when someone who built brands for Revlon does it — beautiful, refillable, complete, and giftable.

The Brand

Aesop, meets a Japanese onsen,
meets your grandmother's vanity.

Persimmon, green tea, and camellia beside the New Classic serum
The Hero Ingredient · Kakishibu & Green Tea
The New Classic collection on marble
The Milk Glass Collection

The milk glass system

Frosted opal-glass bottles with weighted gold pumps — bought once, kept forever. Refills arrive as recyclable pouches at ~88% product margin. The bottle acquires the customer; the pouch is the business.

The full regimen

Eight SKUs from body wash to supplement (the supplement category is already proven in Japan — DHC sells a daily kakishibu capsule). Whole-routine capture at 3–4× the single-soap LTV.

The gift reframe

"For someone you love" — linen and kraft gift sets that turn the category's most awkward purchase into its warmest. Mother's Day and Father's Day become our Super Bowl.

Concentrated actives

90%+ tannin kakishibu extract (not juice), plus modern skincare actives — panthenol, hyaluronic acid, niacinamide, peptides. Japanese tradition, current-generation formulation.

The Collection

Eight pieces.
One ritual.

A complete regimen against 2⁠-⁠Nonenal — every formula built on 90%+ persimmon tannin extract with current⁠-⁠generation actives, every vessel worth keeping.

The Body Wash

$34 · Refills $24

The flagship. Milk glass, weighted gold pump, kakishibu & panthenol.

The Facial Cleanser

$38

Gentle daily cleanse with niacinamide for the face and neck.

The Moisturizer

$58

Hyaluronic acid and peptides behind the tannin shield.

The Hand Cream

$24

The gift-set gateway. Purse-sized dignity.

The Body Mist

$28

Between-wash refresh, hinoki and yuzu over the science.

The Toothpaste

$14

The morning ritual, completed.

The Mouthwash

$16

Persimmon extract where the Japanese category started.

The Supplement

$36

Daily kakishibu capsule — the DHC-proven inside-out play.
Unit Economics

Prestige margins,
subscription behavior.

ProductRetailRefillLanded COGSMargin
Body Wash (MVP)$34$24$5.10–7.3079–88%
Facial Cleanser$38$26$4.90–6.9082–87%
Moisturizer$58$38$6.40–9.2084–89%
Hand Cream$24—$1.90–2.8588–92%
Supplement$36—$4.20–6.0083–88%

The refill annuity

A subscribed body-wash customer: $24 × ~7 refills/year ≈ $168/yr recurring at ~88% product margin, shipped in pouches at envelope rates. One beautiful bottle converts a purchase into a relationship — and a P&L into an annuity. Manufacturing via tier-one Korean ODM partners (the founder's home turf) beats the competitor's Japan-import COGS while raising quality.

The Formulation Book · Manufacturer-Briefing INCI Decks

Eight formulas,
ready for the lab bench.

Complete INCI decks with target percentages, written as OEM/ODM development briefs. From here the manufacturer's chemist finalizes percentages, then runs stability (3-month accelerated), PET/challenge, and packaging-compatibility testing. Every formula uses well-precedented ingredient systems — development risk is low. Highlighted rows are the hero actives.

The hero active, specified precisely

Diospyros Kaki Fruit Extract — Japanese persimmon tannin (kakishibu): condensed proanthocyanidins + shibuol, the tannin unique to unripe persimmon, which bind and neutralize 2-Nonenal (Haze et al., J. Invest. Dermatol., 2001; corroborated by Shiseido research, 2021).

The spec that is the moat: concentrated tannin extract, 90%+ tannin content, cosmetic grade — never persimmon juice (~0.9% tannins). This single spec decision is the entire efficacy story versus juice-based competitors.

01 · The Body Wash · "The Daily Classic"

375 ml milk glass pump · 350 ml refill pouchOpen the formula ↓Close ↑

The flagship. Gentle sulfate-free cleansing + nonenal neutralization + skin barrier support.

PhaseINCI%Function
AWater (Aqua)q.s. to 100Base
AGlycerin4.0Humectant
BSodium Cocoyl Isethionate8.0Primary mild surfactant, creamy lather
BCocamidopropyl Betaine6.0Co-surfactant, mildness booster
BSodium Methyl Cocoyl Taurate4.0Secondary surfactant, rich foam
BCoco-Glucoside2.0Non-ionic surfactant, gentle
CDiospyros Kaki Fruit Extract (90%+ tannin)1.5★ Nonenal neutralization
CPanthenol (Pro-Vitamin B5)1.0★ Soothing, barrier repair
CSodium Hyaluronate0.1★ Hydration retention
CCamellia Sinensis (Green Tea) Leaf Extract0.5Antioxidant, deodorizing synergy
DPolyquaternium-70.5Skin feel, after-rinse softness
DGuar Hydroxypropyltrimonium Chloride0.2Conditioning
EFragrance (Parfum), "warm yuzu & white tea," allergen-compliant0.6Signature scent, light & unisex
ECitric Acidq.s.pH adjust to 5.0–5.5
EPhenoxyethanol, Ethylhexylglycerin0.9Preservation
ESodium Chlorideq.s.Viscosity

Retail $34 bottle · $24 refill  |  COGS $2.10–2.90 formula+fill; +$2.40–3.60 bottle w/ pump; refill pouch +$0.55–0.85  |  MOQ 5,000 (Korean ODM) · 2,500 (US)

02 · The Facial Cleanser · "The Morning Ritual"

150 ml milk glass pump · 140 ml refillOpen the formula ↓Close ↑

Gentle gel-cream cleanser for mature skin; brightening + calming + nonenal care for face, neck, and behind the ears — the classic nonenal zones.

PhaseINCI%Function
AWater (Aqua)q.s. to 100Base
AGlycerin5.0Humectant
AButylene Glycol3.0Solubilizer, humectant
BCocamidopropyl Betaine5.0Mild surfactant
BLauryl Glucoside4.0Gentle cleanse
BSodium Cocoyl Glycinate3.0Amino-acid surfactant, silky rinse
CNiacinamide2.0★ Brightening, barrier, pore refinement
CDiospyros Kaki Fruit Extract1.0★ Nonenal neutralization
CCentella Asiatica Extract0.5★ Calming, redness reduction
CAllantoin0.2Soothing
DHydroxyethylcellulose0.8Gel texture
EFragrance-free (or 0.2% natural aromatics)—Facial-safe
ECitric Acidq.s.pH 5.0–5.5
EPhenoxyethanol, Ethylhexylglycerin0.9Preservation

Retail $38 · $26 refill  |  COGS $1.90–2.60 + packaging  |  MOQ 5,000 (KR) · 2,500 (US)

03 · The Moisturizer · "The Heirloom Cream"

50 ml milk glass jar, glass lid · refill insert podOpen the formula ↓Close ↑

The margin queen. Peptide + multi-weight HA cream for mature skin, with persimmon for all-day freshness.

PhaseINCI%Function
AWater (Aqua)q.s. to 100Base
AGlycerin5.0Humectant
ASodium Hyaluronate (multi-weight blend)0.5★ Plumping hydration at multiple depths
BCaprylic/Capric Triglyceride8.0Light emollient
BSqualane (olive- or sugarcane-derived)5.0Skin-identical emollient
BShea Butter (Butyrospermum Parkii)4.0Rich occlusive
BCetearyl Alcohol, Cetearyl Glucoside4.5Emulsifier system
BCeramide NP0.2Barrier lipid
CPalmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7 (Matrixyl 3000-type)3.0★ Collagen-supporting peptides
CDiospyros Kaki Fruit Extract0.5★ Persimmon signature
CNiacinamide2.0Tone, barrier
CTocopherol (Vitamin E)0.3Antioxidant
DDimethicone (or plant-based alternative)2.0Slip, TEWL reduction
EFragrance, trace "clean linen & magnolia" (or FF version)0.2Signature
EPhenoxyethanol, Ethylhexylglycerin0.9Preservation
EXanthan Gum0.2Stabilizer

Retail $58 · $38 refill pod  |  COGS $3.60–5.20 + jar $2.80–4.00  |  MOQ 5,000 (KR) · 3,000 (US)

04 · The Hand Cream · "The Handshake"

75 ml aluminum tube, kraft-labeledOpen the formula ↓Close ↑

The affordable entry product and gift-set anchor.

PhaseINCI%Function
AWater (Aqua)q.s. to 100Base
AGlycerin6.0Humectant
BShea Butter (Butyrospermum Parkii)12.0★ Deep nourishment
BCaprylic/Capric Triglyceride6.0Emollient
BCetearyl Alcohol, Glyceryl Stearate, PEG-100 Stearate5.0Emulsifier
BBeeswax (Cera Alba)1.5Protective film
CDiospyros Kaki Fruit Extract1.0★ Hand odor neutralization: cooking, age, work
CTocopheryl Acetate (Vitamin E)0.5★ Antioxidant care
CPanthenol0.5Repair
CColloidal Oatmeal0.5Soothing
EFragrance, "warm yuzu & white tea"0.4Signature
EPhenoxyethanol, Ethylhexylglycerin0.9Preservation

Retail $24  |  COGS $1.30–1.90 + tube $0.60–0.95  |  MOQ 3,000–5,000

05 · The Body Mist · "The Second Skin"

100 ml frosted glass fine-mist sprayOpen the formula ↓Close ↑

Between-wash refresh with the line's highest kakishibu concentration.

Regulatory: deodorant (odor) claims are cosmetic. Do NOT claim antiperspirant (sweat reduction) — that is an OTC drug. Approved language: “deodorizes,” “neutralizes odor including nonenal.”

PhaseINCI%Function
AWater (Aqua)q.s. to 100Base
AHamamelis Virginiana (Witch Hazel) Water, alcohol-free20.0Gentle astringent base
AGlycerin3.0Humectant
BDiospyros Kaki Fruit Extract2.0★ Nonenal neutralization, highest concentration in the line
BZinc Ricinoleate2.5★ Odor-molecule binder, broad spectrum
BTriethyl Citrate2.0Inhibits odor-forming ester breakdown
BSalvia Officinalis (Sage) Leaf Extract0.5Traditional deodorizing botanical
CPolysorbate 202.0Solubilizer
CSodium Bicarbonate0.5pH odor buffer, low % to avoid irritation
EFragrance, "hinoki & citrus," light0.5Signature
EPhenoxyethanol, Ethylhexylglycerin0.9Preservation

Retail $28 · $18 refill  |  COGS $1.40–2.10 + glass sprayer $1.60–2.30  |  MOQ 5,000

06 · The Toothpaste · "The Classic Smile"

100 g aluminum tubeOpen the formula ↓Close ↑

The morning ritual, completed. Manufactured by an oral-care-capable facility.

Regulatory: fluoride-free, cosmetic-claim toothpaste (“cleans, freshens breath, whitens by removing surface stains”). NO anticavity or antigingivitis claims — those make it an OTC drug requiring a monograph formulation.

INCI%Function
Water (Aqua)q.s.Base
Hydrated Silica18.0Gentle abrasive, polish
Sorbitol25.0Humectant, sweetness
Glycerin12.0Humectant
Sodium Bicarbonate5.0★ pH buffer, stain lift
Azadirachta Indica (Neem) Leaf Extract1.0★ Traditional oral botanical
Diospyros Kaki Fruit Extract0.5★ Breath odor neutralization
Xylitol3.0Sweetener, oral-friendly
Xanthan Gum / Cellulose Gum1.2Texture
Sodium Cocoyl Glutamate1.5SLS-free foaming
Mentha Piperita (Peppermint) Oil + Menthol0.8Freshness
Potassium Sorbate / Sodium Benzoate0.5Preservation

Retail $14  |  COGS $1.00–1.60 + tube $0.45–0.70  |  MOQ 10,000 — oral care runs larger

07 · The Mouthwash · "The Last Word"

350 ml milk glass bottle · refill pouchOpen the formula ↓Close ↑

Persimmon extract where the Japanese category started. Alcohol-free.

Regulatory: cosmetic claims only — freshens breath.

INCI%Function
Water (Aqua)q.s.Base
Glycerin6.0Mouthfeel
Xylitol8.0★ Sweetness, oral-friendly
Azadirachta Indica (Neem) Leaf Extract0.8★ Botanical care
Diospyros Kaki Fruit Extract0.5★ Odor neutralization
Zinc Gluconate0.2Breath support
Poloxamer 4071.0Solubilizer
Mentha Piperita Oil / Menthol0.3Freshness
Citric Acid / Sodium Citrateq.s.pH 5.5–6.5
Potassium Sorbate / Sodium Benzoate0.5Preservation

Retail $16 · $11 refill  |  COGS $1.10–1.70 + bottle  |  MOQ 10,000

08 · The Supplement · "The Inside Story"

60 vegetarian capsules · 30-day supply · amber glass jarOpen the formula ↓Close ↑

The inside-out play, proven in Japan: DHC sells a 300 mg/day kakishibu “etiquette” supplement.

Regulatory: dietary supplement under DSHEA. Structure/function claims only + mandatory FDA disclaimer; cGMP (21 CFR 111) facility. Compliant claim: “Supports freshness from within.” These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.

INCI%Function
Persimmon (Diospyros kaki) Fruit Extract, standardized tannins300 mg★ Internal deodorizing support, matches the Japanese market dose
Green Tea Extract (50% EGCG, decaffeinated)150 mg★ Polyphenol antioxidant
Zinc (as Zinc Gluconate)8 mg · 73% DV★ Normal skin & immune function
Champignon Mushroom Extract100 mgJapanese "etiquette" category staple
Capsule: Hypromellose; Rice Flour, Magnesium Stearate (veg)—Delivery

Retail $36  |  COGS $4.20–6.00 incl. jar  |  MOQ 2,500–5,000 bottles (US cGMP)

Sourcing & Supply Chain

One PO to Korea,
a story from Kyoto.

Kakishibu — the hero

  • Tokiwa Phytochemical (Chiba, est. 1949) — the Japanese-sourced credibility play, cosmetic-grade kakishibu
  • Kyoto & Wakayama co-ops (e.g., Mimasu Kashichi Shoten, a 150-year maker) — heritage two-year fermentation; wonderful brand-story sourcing
  • Korean ingredient houses — competitive bulk pricing; several ODMs source it in-house: one PO, one supply chain
  • Cost reality: $80–250/kg → $0.05–0.40 per unit at 0.5–2% usage. The active is cheap; the story is the value.
  • Neem extract: commodity botanical — Indian majors (Sabinsa, Parry) via US distributors or the ODM's sourcing desk, $20–60/kg; confirm IFRA & heavy-metal COAs.

Korean ODM tier one

  • Kolmar Korea — the giant behind global prestige; MOQ 5–10K
  • Cosmax — K-beauty's other giant; US clients standard; 5–10K
  • Cosmecca Korea — flexible mid-size, US FDA-registered facilities; 3–5K
  • CTK Cosmetics — LA-office turnkey ODM incl. packaging, startup-friendly; 3–5K
  • Advantages: in-house kaki sourcing, 8–12 weeks to pilot, export-ready FDA docs, 20–40% under US contract cost even after freight

US partners

  • Twincraft (VT) & Bright Innovation Labs (OH) — liquid personal care, 2.5–10K MOQs
  • Oral care: dedicated contract labs (Dr. Fresh / Ranir-class), 10K+ — Phase 2
  • Supplement: Makers Nutrition, Vitaquest, NutraScience — cGMP 21 CFR 111, 2.5–5K bottles
  • Architecture: Korean ODM for six cosmetic SKUs + US cGMP for the supplement + oral contractor in Phase 2

The milk glass system

  • Bottles: opal or heavy-frosted flint glass — the modern milk glass; KR/CN specialists via O.Berk / Berlin Packaging; 375 ml pump bottle $1.90–3.60 at 10K incl. gold-tone pump
  • Refill pouches: Glenroy STANDCAP inverted spouted pouch (premium, recyclable, US-made, ~10K MOQ) or ePac digital print for tiny runs; $0.45–0.85 printed
  • Gift boxes: linen-wrapped rigid, $2.50–6.00, MOQ 1–3K; gold-foil “For Someone You Love” ribbon — dignity is a spec, not a vibe
  • Freight note: glass adds $1.20–2.00/order — the pouch model offsets it beautifully

The one-page supply chain

Kakishibu · Japan (Tokiwa / Kyoto co-op) Neem, actives & base · ODM-sourced ↓ Korean ODM (Cosmecca/CTK-class): formulate · fill · QC · FDA docs — six cosmetic SKUs ↓ US cGMP house · supplement Oral-care contractor · Phase 2 ↓ Opal-glass bottles (KR/CN) + STANDCAP pouches (US) + linen boxes ↓ US 3PL, cosmetics-experienced ↓ DTC (Shopify) + Amazon FBA
The Regulatory Map · United States

Claims discipline
is the whole game.

✅ Cosmetic-safe language

  • “Deodorizes”
  • “Neutralizes nonenal, the source of aging-related odor”
  • “Cleanses” · “Moisturizes”
  • “Reduces the appearance of fine lines”
  • Supplement: “Supports freshness from within” + FDA disclaimer

❌ Drug territory — never

  • “Treats” or “prevents” anything
  • “Antibacterial” (OTC)
  • “Reduces sweating” — antiperspirant OTC
  • “Anticavity / antigingivitis” — oral OTC monograph
  • Anything disease-flavored, anywhere, ever
MoCRA
FDA facility registration (manufacturers), product listing per SKU, a US responsible person on-label (Trust Zora / NCS LLC), adverse-event recordkeeping, and safety substantiation files per product. Korean tier-one ODMs handle their side routinely.
Labeling
FPLA / 21 CFR 701 — identity, net contents, INCI in descending order, responsible-person address, warnings as applicable. Adopt EU-style fragrance-allergen disclosure now for future-proofing.
Supplement
DSHEA — structure/function claims + FDA disclaimer; 30-day FDA notification; cGMP manufacturer carries 21 CFR 111; FTC substantiation applies to marketing.
State extras
CA Prop 65 screening on botanical COAs; CA/NY packaging EPR laws actively favor the refill system — compliance as a brand asset.
Go-To-Market · The Ritual, Not the Problem

One hero SKU,
three channels, in order.

Launch with the Body Wash + Milk Glass Refill System: the largest daily usage occasion, the bottle that IS the brand photograph, and a single ODM run — 5,000 bottles + 7,500 pouches. Lead with heritage and self-respect (“Your grandmother's vanity had beautiful things on it. Yours should too.”), teach the science in one elegant line (“Soap can't wash what water can't touch. Persimmon tannin can.”), and own the gift (“For someone you love”).

1

DTC first · months 1–6

Shopify + waitlist → founding-member launch: 20% lifetime refill discount for the first 500 seeds the subscription flywheel on day one. Own the story, the list, and the subscription.

2

Amazon · months 4–9

Enter after reviews and brand search exist. The category's demand lives in Amazon search — Mirai educated the market; their searchers become our shoppers. FBA, listing below.

3

Retail · year 2

Boutique apothecary & gift (the linen sets) → prestige grocery → the Ulta conversation once run-rate proves. This brief is built for those buyers.

Launch offerPriceRole
The Bottle · milk glass + first fill$34Acquisition hero
The Refill · pouch$24 · $19.20 subscribedThe annuity
The Starter Set · bottle + refill$52 (save $6)AOV builder
The Gift Set · bottle + refill + hand cream, linen box$79Holiday weapon

Launch capital — two honest paths

Path A (~$45–65K all-in): ODM development & testing $6–10K · first Korean run $28–38K · compliance $3–5K · brand assets $2–4K · Shopify + launch ads $6–8K.   Path B (~$15–20K): a 1,000-unit US pilot to validate CAC before the Korean run — slower margin, faster proof. With the founder's manufacturing network, Path A's risk is unusually low for a launch.

The Amazon Listing · MVP Body Wash · Ready to Paste

Where the demand
already searches.

New Classic Skin Persimmon Body Wash – Japanese Kakishibu Tannin Neutralizes Nonenal (Aging Odor) – Sulfate-Free with Hyaluronic Acid & Panthenol – Refillable Milk Glass Pump, 12.7 oz

🍂 NEUTRALIZES NONENAL, THE ODOR REGULAR SOAP CAN'T TOUCH — After 40, skin produces 2-Nonenal, a non-water-soluble compound behind “aging odor.” Our concentrated Japanese persimmon tannin (kakishibu) binds and neutralizes it — a 1,000-year-old Japanese answer, finally done beautifully.

🌿 GENTLE SCIENCE FOR MATURE SKIN — Sulfate-free creamy lather with panthenol (B5) and hyaluronic acid; cleanses without stripping. Light warm yuzu & white tea scent; unisex.

🏺 THE BOTTLE YOU KEEP FOREVER — A frosted milk glass pump beautiful enough for the counter. Buy it once; refill it for life with our recyclable pouches. Luxury that doesn't end up in a landfill.

🎁 THE GIFT YOU CAN ACTUALLY GIVE — Elegant, dignified, never embarrassing. The one aging-care product that says “I love you,” not “you smell.”

🇺🇸 FOUNDER-LED, EXPERT-BUILT — Created by a former executive of a $90M cosmetics manufacturer for Revlon, CoverGirl & Maybelline. Japanese-sourced persimmon tannin. Cruelty-free. No sulfates, parabens, or dyes.

Description: Classic beauty, new science. NEW CLASSIC SKIN brings Japan's best-kept freshness secret — concentrated persimmon tannin (kakishibu) — to a body wash worthy of your vanity. As skin matures it produces 2-Nonenal, an odor compound ordinary cleansers can't dissolve. Persimmon tannin neutralizes it at the source, while panthenol and hyaluronic acid keep skin soft. Housed in refillable frosted milk glass, because the most sustainable luxury is the one you never throw away. Welcome to the new classic.

A+ content plan: hero trio on marble → “What is Nonenal?” diagram → the 3-step refill system → ingredient glossary cards → founder module → comparison chart (NCS vs. ordinary wash vs. clinical persimmon soap) → gift-set cross-sell. All claims cosmetic, always.

The Creative Launch Kit · First Nine Posts

The grid,
written before day one.

@newclassicskin

NEW CLASSIC SKIN
Classic beauty, new science. 🏺
Japanese persimmon tannin for the odor soap can't touch.
Refillable milk glass · founder-led · made with love
↓ Join the founding list

01 · Launch

“Some things deserve to be permanent. The bottle, for instance. Introducing New Classic Skin — Japanese persimmon science in milk glass you'll never throw away.”

02 · The Ingredient

“Meet kakishibu. For 1,000 years, Japan has fermented unripe persimmons into tannins so effective they preserved samurai fishing nets and temple wood.”

03 · The Science

“After 40, skin produces 2-Nonenal — not water-soluble. Soap literally cannot wash it away. Persimmon tannin binds and neutralizes it. That's not marketing. That's chemistry (Haze et al., 2001).”

04 · The Heart

“Your grandmother's vanity had beautiful things on it. Heavy glass. Gold accents. Things kept, not discarded. We're bringing the vanity back.”

05 · The System

“Buy the milk glass bottle once. Refills arrive in recyclable pouches — pour, click, done. Luxury and sustainability were never opposites. They just hadn't met.”

06 · The Ritual

“Morning. Steam. The weight of real glass in your hand. Skincare shouldn't feel like a correction — it should feel like the best two minutes of your day.”

07 · The Gift

“There's a product category built on embarrassing the people we love. We refuse. The first nonenal care you can wrap in linen and give with pride.”

08 · The Founder

“She ran $90M in manufacturing for the brands in your makeup bag. This is what she chose to build next — and this time, her name's on it.”

09 · The Vision

“The body wash is only the beginning. Face. Hands. Smile. Even freshness from within. One shelf, one system, one standard.”

The Image Recipe Book · 9 grid prompts, Gemini & Midjourney-ready

Open ↓Close ↑

Global style suffix, appended to every prompt for one brand universe: “soft natural window light, warm cream and ivory palette with muted gold accents, Kinfolk magazine aesthetic, shot on medium format film, shallow depth of field, luxurious minimal styling, photorealistic product photography” (Midjourney: add --ar 4:5 --style raw --v 7 · Gemini: “photorealistic commercial product photography, 4:5 portrait crop”)

#ShotPrompt
P1Hero bottleFrosted white milk glass pump bottle, minimal cream serif label, on honed Carrara marble beside folded ivory linen and a single golden-orange persimmon with green leaf, steam softly visible
P2The lineFive frosted milk glass bottles and jars in a gentle arc on warm travertine, morning sunlight, ripe persimmon and scattered green tea leaves, japandi bathroom blurred behind
P3The refillMilk glass pump bottle beside a slim ivory-and-kraft standing pouch with gold spout, pouring pearlescent liquid into the open bottle on a white oak shelf, card reading “buy once, refill forever”
P4Gift setOpen natural linen gift box with cream grosgrain ribbon: milk glass bottle, aluminum hand cream tube, amber jar in shredded kraft, styled on white bedsheet with eucalyptus and a handwritten card, overhead flat lay
P5Texture macroExtreme macro of frosted milk glass with soft condensation, golden-hour light refracting, blurred persimmon-orange tone deep in background (1:1)
P6Per-SKU template[Cleanser pump / opal moisturizer jar with glass lid / aluminum hand cream tube / frosted fine-mist spray / amber supplement jar], centered on honed marble, soft morning shadow, persimmon slice and water droplets
P7Founder settingElegant American woman in her prime at a restored 1874 Victorian vanity, milk glass bottles before an antique mirror, warm window light, cream blazer, Annie Leibovitz warmth — art direction for the real shoot at the Magnolia's vanity
P8Wide heroCinematic wide of a cream bathroom vanity at golden hour, three milk glass bottles beside a bowl of persimmons, linen towel, steam and dust motes — onsen meets American farmhouse luxury (16:9)
P9The nine-post grid1 Hands pressing the gold pump, lather visible · 2 Persimmon halved to its star on cream ceramic with tea leaves · 3 Bottle silhouetted in steamy window light · 4 Pouch + bottle with chalkboard “one bottle, forever” · 5 Grandmother's vanity tray restyled with milk glass, pearls, folded letter · 6 Gold line-art of tannin binding an odor molecule on cream paper (illustration) · 7 Linen gift box passing from young hands to older hands, intimate crop · 8 Water cascading over frosted glass in a white stone shower niche · 9 Full-line flat lay on ivory linen with persimmons and gold scissors

The Influencer Letter · gifting outreach, ready to send

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Subject: The prettiest science in skincare (gift inside?)

Hi [Name] — I'm Rie, founder of New Classic Skin. Before this, I ran sales for a $90M manufacturer behind Revlon, CoverGirl, and Maybelline — so believe me when I say I've seen everything, and I built this because it didn't exist.

Short version: after 40, skin makes an odor compound (2-Nonenal) that soap literally can't wash off. Japan solved it centuries ago with persimmon tannin. We made that science beautiful — refillable milk glass, warm yuzu, a bottle that lives on the counter.

I'd love to send you our founding set (no strings — if you love it, wonderful; if not, it's still gorgeous on a shelf). Your take on [specific recent post of theirs] told me you'd get this brand.

Warmly,
Rie Schaffer · Founder, New Classic Skin · newclassicskin.com

Targeting: pro-age creators 45–65 · quiet-luxury home & bath aesthetes · sustainable-beauty reviewers · caregiver & sandwich-generation voices · J-beauty educators  |  Micro (10–80K) first: gifting + 15% code; paid collabs post-launch

Hashtag core: #NewClassicSkin · #ClassicBeautyNewScience · #Kakishibu · #PersimmonSkincare — rotating into pro-age, refillable-beauty, and quiet-luxury tags. Never anything with “old person smell” energy: we never punch at our customer. Influencer program: pro-age creators 45–65, quiet-luxury aesthetes, and J-beauty educators — micro first, gifting + 15% code.

The Founder

Founder-market fit,
measured in factories.

"I spent my career making beauty for everyone else's label — Revlon, CoverGirl, Maybelline — a $90 million operation, a thousand manufacturing relationships across Asia. I know exactly what this category costs to make, what it should cost to buy, and what it's never been given: dignity. This time, the name on the bottle is mine." Founder · New Classic Skin · formerly Executive Director of Sales, Schwan Cosmetics
$90Mmanufacturing operation led at Schwan Cosmetics
1,000+Korean/Asian OEM-ODM relationships — formulation to finished goods
Full stackformulation, packaging, regulatory, supply chain — in-house from day one
Serial operatorhospitality, jewelry, and AI ventures currently operating under Trust Zora LLC
The Invitation

The category is proven.
The classic is new.

Now: MVP (Body Wash + milk glass refill system) fully specified — formulations, ODM partners, packaging, regulatory path, and launch plan complete. First run: 5,000 bottles + 7,500 refills, ~$45–65K all-in to market.

Seeking: launch capital / strategic partners · boutique & prestige retail accounts (linen gift sets, holiday program) · wholesale inquiries.

Contact: zora@trustzora.com · newclassicskin.com

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